Third Party Advertising
WHO CAN REGISTER AS A THIRD PARTY ADVERTISER?
Individuals, corporations and unions can register as third party advertisers and can also make contributions to third party advertisers. Third party advertisers will need to register with the municipality where they want to advertise. If they want to advertise in more than one municipality, they have to register in each municipality. Registration allows a third party advertiser to promote or oppose any candidate that the electors in the municipality can vote for (local council, school board trustee positions and regional or county council offices). Third party advertising must be done independently of candidates, who are not able to direct a third party advertiser. Candidates are not able to register as third party advertisers.
If approached by Third Party Advertisers, it is very important that you adhere to the following mandatory rules:
- By Section 88.4 of the Act, broadcasters and publishers may only permit third party advertisements to appear between May 1, 2018 and Election Day (October 22, 2018);
A registered third party must provide the following information to the broadcasters or publisher in writing before the third party advertisements appears:
- The name of the registered third party;
- The name of the business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party;
- The municipality where the registered third party is registered;